Free Resources: Your Gateway to Chinese Social Media Insights

Understanding Chinese social media is key to unlocking one of the world’s most powerful consumer markets — and we’re here to help. Our Free Resources section is designed to keep UK businesses informed, inspired, and ahead of the curve when it comes to reaching Chinese students and tourists.

Our first white paper, “An Introduction to Chinese Social Media,” offers a beginner-friendly overview of the platforms that matter — including Weibo, Xiaohongshu (RED), WeChat, and Douyin — and how they shape purchasing decisions, travel habits, and brand perception in the Chinese market.

We’ll be releasing new white papers and guides multiple times a year, covering essential topics like:

• Current social media trends in China

• Platform-specific strategies and best practices

• Influencer marketing insights

• Seasonal campaign planning for Chinese audiences

• Consumer behaviour of Chinese students and tourists in the UK

Whether you're in Retail, Hospitality, Fitness, Entertainment, or Tourism, these free insights are designed to help you connect with your audience in ways that are culturally relevant and commercially effective.

Download our latest white paper and start building your Chinese social media strategy today.